Creative VS editorial photography: when we approve a picture, we choose if it belongs to the creative (first example) or editorial (second example) category.
What do creative and editorial mean?
The Creative category means that the photo can be sold for commercial uses as well, for example advertising. But which feature a creative image must have? It needs that in the frame there aren’t logos, trademarks, identifiable people (not in the case of a signed model release), identifiable historical monuments or private properties. When a good picture can not be validated for the creative category, we accept it for the editorial.
Editorial means that the photo can be used by publications like magazines, newspapers, etc., both printed and/or in digital edition to inform people about that topic or subject. For example images of monuments, traveling, public events, news, social issues events are all editorial. When taking a picture, always ask yourself in which category would you accept your photos: creative or editorial?