This post aims to show some examples of photos and copy space: when pictures are used in advertisement, people often use to add texts and words. For this reason, it’s very important to provide an “empty space” in the composition, a space large enough to add the content easily.
The text can be included in a wide range of photos: some images just describe an objet or a situation or a place; some others aim to clarify an idea, turn thoughts into pictures, show a multifaceted scene, communicate emotions. They make you move from concept to reality.
What kind of copy space you can find? Monochrome, white background, uniform color background (wall, sky, sand, table, etc.), blurred areas, high contrasts, blank objects (piece of paper, diary, frame, white blank rectangle, etc.).
If your background is not uniform, think if you can apply only one color to the text and if it’s readable on all of the area (unless you want to, it’s not good to give one color to some letters, and another one to the others).
Keep your composition balanced.
Pay attention to those elements, for instance patterns and texture, that can distort the letters, such as grass, window grilles, textiles, branches, nets, etc.
Macro and Close up
Non uniform background